{"product_id":"the-pricing-profit-playbook","title":"The Pricing \u0026 Profit Playbook","description":"\u003cp\u003eAn in-depth playbook on setting prices and improving margins. It helps business owners and freelancers understand their costs, communicate value and choose pricing strategies that support sustainable profit.\u003c\/p\u003e\u003ch3\u003eWhat's inside\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKnow your numbers:\u003c\/strong\u003e fixed costs, variable costs and break-even analysis\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003ePricing strategies:\u003c\/strong\u003e cost-plus, value-based and tiered pricing compared\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eCommunicating value:\u003c\/strong\u003e positioning your offer so price feels fair\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRaising prices:\u003c\/strong\u003e when and how to do it without losing good customers\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMargin improvement:\u003c\/strong\u003e practical levers to protect profitability\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFormat\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eDigital ebook (PDF), readable on any device\u003c\/li\u003e\n\u003cli\u003eInstant download link sent by email after purchase\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eGeneral educational content only; no specific business results are guaranteed. Digital product only. No physical item is shipped.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vertex Commerce","offers":[{"title":"Default Title","offer_id":59553345995100,"sku":"VC-04","price":49.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1064\/0523\/2988\/files\/hf_20261017_004043_ca60690e-929b-4b3d-b476-2539421920a5.png?v=1792197709","url":"https:\/\/vertexcommerce-llc.com\/products\/the-pricing-profit-playbook","provider":"Vertex Commerce LLC","version":"1.0","type":"link"}